The early era of motion pictures and broadcast television gave rise to mass media where millions of people watched the same thing at the same time. The era of micro media is upon us where dozens of people watch the same t hing at the same time. Since the message can be so narrowly crafted the videos are extraordinarily relevant to their lives. As the lesser developed world has leapfrogged to wireless phones instead of copper wires so too will they leap over mass media to micro media.